The Pursuit of Social & Religious Justice :: Essays Papers

The Pursuit of Social & Religious Justice The pursuit of social and religious justice has been part of our societal structure since the beginning of time. The most recent, large scale, attempt at the â€Å"purification† of the human race, in the ‘name’ of social/religious justice, was put into motion by Osama bin Laden, who caught the eyes of the world by having some of his followers kill thousands of American civilians. This event was a life changing experience for me. Watching an airplane crash into the second twin tower, before anyone had any idea what was happening on September 11, 2001 opened my eyes, and many others’ eyes, to the outside world; it made me wonder, â€Å"why?† It made me think about how the world sees America. This paper will not delineate why there are lunatics intent on the extermination of certain races, religious followers, or any other group of people; what it will do is explore the basic teachings of the most influential prophets of the three main mo notheistic religions, as well as discuss historical â€Å"Holy† wars, in an attempt to show that these proclaimed â€Å"Holy† wars are in fact political wars – and not within the practices of the basic religious beliefs. It will then offer some suggestions as to implementing positive future strategies for social/religious justice. In the very beginning, men did not worship any God, but merely envisioned some higher force, which influenced much of their life. As Karen Armstrong puts it,â€Å"...he is strangely absent from their daily lives: he has no special cult and is never depicted in effigy† [1]. As man evolved, so did his belief system. Before monotheism entered their lives, they worshipped idols, demi-gods and many gods who were believed to be a part of a unity shared among the gods, nature and mankind. The development of the three monotheist religions occurred in a sequential order. The first believed prophet was Moses, born around 800BC. Moses had lived a privileged life as the son of a royal Egyptian family. He was not originally accustomed to the worship of one God, known to some as Yahweh, but that changed one day as he herded his father-in-law’s sheep.

Health Priorities in Australia Essay

1. Using measures of epidemiology, investigate the health status of Australians. Health status is a holistic concept that is determined by more than the presence or absence of any disease. It is often summarised by life expectancy or self-assessed health status, and more broadly includes measures of functioning, physical illness, and mental wellbeing. Epidemiology is the study of disease in groups or populations through the collection of data and information, to identify patterns and causes. The measures of epidemiology are: Mortality- refers to the number of deaths in a given population from a particular cause and/or over a period of time. Infant Mortality- refers to the number of infant deaths in the first year of life, per 1,000 live births. Morbidity- is the incidence or level of illness, disease or injury in a given population. Life Expectancy- is the length of time a person can expect to live. More specifically, it refers to the average number of years of life remaining to a person at a particular age, based on current death rates. In Australia, the median age of death among the entire population in 2007 was 80.5 years old. In 2011 that statistic had risen to 81.5 years old, an increase of one year to the average life. In both years the leading cause of death among Australians was circulatory diseases (diseases of the heart and blood vessels) and the second leading cause in both years was cancer. Although the percentage of cancer deaths rose from 29.2% proportion of totals deaths to 29.8% and the percentage of circulatory disease deaths dropped from 33.8% of the populations deaths down to 31%. In the past 100 years the infant mortality rate as decreased by 95%, from more than one in ten deaths in the first year of life (100+ deaths per 1000 live births) to one in 200 deaths in the first year of life (5 deaths per 100 live births). This can be attributed to improved health education, public sanitation, improved medical diagnosis and improved support services for parents and new born babies. Most infant mortalities are caused by congenital malformations which are structural or functional anomalies which are present at the birth of a child, preventative causes of this disease are  improving the diet of women through their reproductive years, avoiding exposure to harsh environmental substances and improving vaccinations and health education. Information about the incidence and prevalence of the total population gives a broader perspective on the nation’s health than just the mortality statistics. Australia’s population has a lowering incidence of asthma and rising survival rate of cancer although since 1984 the incidence of five major cancers has risen (Breast, Prostrate, Melanoma, Colorectal and Lung) and a report from SMH in 2008 shows 7.4 million people are overweight or obese and the prevalence of diabetes climbs rapidly, along with these problems the amount of people affected by STI’s has risen to more than 230 per 100,000 people. According to AIHW (Australian Institute of Health and Welfare) Australia is one of the healthiest nations in the world although Indigenous Australians lag behind in their health status. Australians live the second longest lives in world, behind Japan. The average Australian citizen will live to be 81.4 years old. And trends indicate that the expectancy of males and females is growing, since 2000 the life expectancy of males has grown from 77.4 years old to 79.7 years old, an increase of 2.3 years. The life expectancy of females since 2000 has grown from 82.6 up to 84.2, an increase of 1.6 years. This increase in the life expectancy of Australian residents indicates that their health is improving, with the help of increased knowledge and improved health services. Taking all of this information into account, using measures of epidemiology, the health status of Australians can be said to be relatively good compared with that of other nations. The improved health services and new discoveries in the health sector along with increased knowledge about health from the population also indicates that the health status of Australians may be improving. 2. Explain how health promotion, based on the Ottawa Charter, reflects social justice principles. Health promotion is a combination of science, medicine, practical skills and beliefs aimed at maintaining and improving the health of all people. The Ottawa Charter for health promotion promotes social justice as it incorporates the idea of giving all members of  the community access to health services and attempts to rule out inequities in differing communities. The Ottawa Charter does this through its five action areas: Building Healthy Public Policy, Create Supportive Environments, Strengthen Community Action, Develop Personal Skills and Reorient Health Services. All five of these action areas provide a building block for health promotions. The four principles of social justice are: Equity, Access, Participation and Rights. The way equity is reflected in health promotion based on the Ottawa Charter is through the action areas Building Healthy Public Policy, Create Supportive Environments and Reorient Health Services as these three areas bring together people onto an equal level and give specific help to those who need it, creating equity in communities. Access is reflected in health promotion based on the Ottawa Charter t hrough the action area Reorient Health Services, as this area of the charter aims to bring together health services, governing bodies and other health professionals in an attempt to give more adequate access to health services to those who need it. Also reflected is Participation, which can be based on the Ottawa Charter action areas through Building Healthy Public Policy, Strengthen Community Action and Develop Personal Skills. This can be known as empowering the communities and bringing the communities the education and information needed to know more about their own health. Lastly, Rights is reflected in health promotion through the action areas Create Supportive Environments and Reorient Health Services as they attempt to give equitable opportunities for good health to all individuals. With these four social justice principles reflected in health promotion, the overall health of Australia can be improved, examples of this include: ‘Quit for you – Quit for two’ which promotes to pregnant women who smoke, who if they ceased their habit would be creating a more equal life for their expectant child and give them the right for an opportunity to good health. Another example would be the ‘Swap it’ campaign which aims at developing personal skills while creating equity through smart food choices. 3. Critically analyse how the action areas of the Ottawa Charter address Australia’s health priorities through ONE health promotion initiative. â€Å"Slip Slop Slap Seek Slide† Campaign by the Cancer Council of Australia was created in 1980 and revolved around Sid the Seagull who gave a constant reminder of the easy ways that the population of Australia would be able to avoid skin cancer; slip on a shirt, slop on sunscreen and slap on a hat. 27 year later the ad was upgraded to include; seek shade and slide on sunnies, thus creating the â€Å"Slip Slop Slap Seek Slide† song. The campaign aims to lower the prevalence and incidence of skin cancers in Australia. The action areas of the Ottawa Charter address Australia’s health priorities through this campaign. The action areas are: Building Healthy Public Policy, Create Supportive Environments, Strengthen Community Action, Develop Personal Skills and Reorient Health Services. Building Healthy Public Policy- Policies have been created due to increased awareness attributed to the â€Å"Slip Slop Slap Seek Slide† campaign; a commonly known policy would be the â€Å"No Hat, No Play† policy used in schools. This is used by teachers to protect children from skin cancer risks in the playground. Advantages of this would be that children will be increasingly protected and parents are given peace of mind, and no noticeable disadvantages are created by this policy. Create Supportive Environments- A noticeable environment change caused by the increased awareness of skin cancers would the addition of shaded areas to many public places. This creates an environment for the public population that is protected from harmful Ultraviolet sun rays. An advantage of this are that people can be outside but protected from skin cancer risks while a disadvantage would be that most of these shaded areas come at the expense of nature, eg- destruction of trees and/or other natural features. Strengthen Community Action- Two initiatives related to the ‘Slip Slop Slap† would be the introduction of Cancer Centres to many rural areas and the Relay for Life, which is about raising funds for the Cancer Council. These two initiatives can create awareness of skin cancer, while the former can save lives. Only advantages are created by these two initiatives, which are; increased knowledge, funds gained for research and practical use, the ability to detect cancers and save lives. Develop Personal Skills- The campaign of â€Å"Slip Slop Slap Seek Slide† uses a jingle to educate the Australian population. The TV ad itself is an educational video, which creates awareness of skin cancers in Australia. This leads to increased knowledge of how to protect yourself and others from skin cancers. An advantage of this is that the Australian public is being educated in their own home by the TV, although a disadvantage is that they do not know that  they are being directly educated. Reorient Health Services- A health service which has become operational due to increased awareness of skin cancers is the Skin Cancer @ Bondi checks, where on the beach at Bondi you can have a skin cancer check. This leads to a safer beach, as beachgoers can be precautious and have a skin cancer check. Advantages of this are that the population can be on the beach and get their skin checked at the same time as well as not have to book into a skin cancer centre for the check. A disadvantage may be that the check may not be a thorough as one performed in a more professional environment. Overall, the introduction of the â€Å"Slip Slop Slap† campaign and the readjustment to â€Å"Slip Slop Slap Seek Slid e† campaign has increased the awareness and knowledge of skin cancers in Australia. The action areas of the Ottawa Charter are relevant to the campaign and Australia’s health priorities.

Abraham Maslow Life Span Development and Personality

Abraham Maslow Life Span Development and Personality Abraham Maslow was born April 1, 1908 in Brooklyn, New York. Abraham Maslow grew up in Brooklyn, New York, the first of seven children born to his Jewish parents who emigrated from Russia. His parents were uneducated, but they insisted that he study law. Maslow later described his early childhood as unhappy and lonely, and he spent much of his time in the library immersed in books. At first, Abraham acceded to their wishes and enrolled in the City College of New York (CCNY). However, after three semesters, he transferred to Cornell University then back to CCNY. Maslow attended City College in New York. His father hoped he would pursue law, but he went to graduate school at the†¦show more content†¦For example, in their extensive review of research that is dependent on Maslow s theory, Wabha and Bridwell (1976) found little evidence for the ranking of needs that Maslow described, or even for the existence of a definite hierarchy at all. Some have argued that Maslow was unconsciously naive about elitist elements in his theories. As one critic poses, What real individuals, living in what real societies, working at what real jobs, and earning what real income have any chance at all of becoming self-actualizers? Some behaviorists believe that self-actualization is a difficult concept for researchers to operationalize, and this in turn makes it difficult to test Maslow s theory. Even if self-actualization is a useful concept, some contend that there is no proof that every individual has this capacity or even the goal to achieve it. In 1967, Abraham Maslow was named humanist of the year by the American Humanist Association. That same year he was elected president of the American Psychological Association. Maslow played a major role in organizing both the Journal of Humanistic Psychology and the Journal of Transpersonal Psychology. In 1969, Abraham Maslow, Stanislav Grof and Anthony Sutich were the initiators behind the publication of the first issue of the Journal of Transpersonal Psychology. This outgrowth of Maslow s work, TranspersonalShow MoreRelatedThe Theory Of Personality Psychology1292 Words   |  6 Pages Personality psychology is a branch of psychology that focuses on the differences between people’s behaviors in terms of patterns, cognitions, and emotion. Personality psychology has been around for centuries, since Hippocrates’ Four Humors. Personality psychology has taken on many forms and has continued to develop throughout the centuries. 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Those two are the psychoanalytic perspective and the exist ential/humanistic perspective. Both perspectives are equally important as they play a major role in understanding personality in different ways and explaining them as well. Freud’s psychoanalysis helps us to understand the individual’s personality from its early years right up to adulthood while existential andRead MorePsychology: Psychoanalysis and Humanism1831 Words   |  8 Pagesfeatures yet similar aspects to their teachings. As an example of this, when we first look between psychoanalysis and humanism, we can name the basic and drastic differences between these theories. For starters, the time frame between the development of each spans around fifty years, with Freud growing his idea of psychoanalysis in the 1890’s, and the humanistic view point not coming to the spotlight until the 1950’s. Another obvious difference between these two schools of thought lies within the basisRead MoreNature Vs Nurture : Nature Versus Nurture2710 Words   |  11 Pagessomeone inquires about nature versus nurture, this paper will give not one specific answer but a combination of both answers. Human personality is a combination of environment and a biological characteristic that controls precisely where the individual will end up in the developmental spectrum. The experiences that individuals will develop from throughout stages of development, their childhood and into their adulthood, play a great part in t heir conscious and unconscious motives. The experiences also playRead MoreUnit 19 health and social care P1 M11924 Words   |  8 Pages Coping With Change P1- Discuss factors which affect the development of self-esteem M1- Compare two theories of self-esteem which contribute to our understanding of self-concept The NHS define self-esteem as being the opinion each individual has of themselves. NHS, (2015). It is the self-image and self –respect of an individual’s perception of themselves. Roshahl.c, (2008). This assignment is going to discuss the six factors that affect self-esteem. These factors are the growth promoting climate

Jackson Kruger. Mrs. Hooks. English 11. 29 January 2017.

Jackson Kruger Mrs. Hooks English 11 29 January 2017 The Right to Live Abortion is one of the most controversial issues among American Citizens. Many Americans believe that life begins when a child is conceived while others insist that a child is not alive until a few months into the pregnancy. Although supporters for abortion agree that life begins during a few months into the pregnancy, they support abortion until around twenty-two weeks. This contradiction of beliefs among abortion supporters sparks anger with those who are pro-life. This argument between pro-life and pro-choice has continued on for a long span of time although there are many arguments for pro-life that need to end this debate. Abortion has been a major issue in†¦show more content†¦The United States Supreme Court ruling in this case legalized abortion with some restrictions. For example, in the first trimester a state is not allowed to impose any restriction on abortion. In the second trimester, the state could impose regulations only to protect the health of the mother. In the third trimester, a state could prevent abortions except for in the case of saving a mother’s life (â€Å"Abortion History Timeline†). Roe v. Wade is the last major event that occurred in the history of abortion, and the Supreme Court’s decision still stands to this day. Although abortion is obviously wrong, history proves that the pro-life supporters have been losing a battle even with all the evidence against this issue. While few pro-choice arguments exist, all of them are easily broken down when looked at logically. For example, most supporters of abortion will argue that pregnancy caused by rape is a reason for abortion. Although this has some truth in it, the number of women who get pregnant from rape in America is insignificant therefore abortion does not need to be legalized for all women. Also, adoption is a more humane option, and this choice prevents the cruel murder of a baby. Those who are pro-choice will also try to argue that abortion is a right given to them by the Supreme Court and the constitution. While the government did give women the right to end their pregnancy, an unborn child is a human being in the eyes of the

Comparing Marxist Tradition With French Tradition - 847 Words

Comparing and Contrasting Marxist Tradition With French Tradition: Essay #2 Karl Marx was probably the first theorist to identify significantly with key features of all three traditions (Levine 212), and while he did identify with all three, the French Tradition seemed to mesh with Marx more than the other two traditions. The Marxist Tradition, and the French Tradition compare and contrast due to their similar views of â€Å"perfect† society, politics, and freedom within a society. The idea of a â€Å"perfect† society sounds grand, but according to Karl Marx this was impossible, unless we have reached the end of history. According to our notes, â€Å"Marxists believe there is no such thing as a good society in history. Morality is nothing but an ideology in which capitalists use to mask, hide, or disguise the process of exploitation.† (Wed. Oct. 30 Lecture) Our book states, â€Å" Humans in the state of nature are marked by instinct, physical impulse, inclination, stupidity, and animality, where as in a civil society these traits are r eplaced, respectively, by justice, morality, and duty, reason, intelligence, and full humanity.† ( Levine 155) The chapter over french tradition goes on to explain humans taking power by force, and â€Å"...moral liberty in which they enjoy self mastery by virtue of obeying laws they themselves collectively legislate.† (Levine 155) These quotes over the two separate traditions compliment each other, both are speaking of a society, neither of these societiesShow MoreRelatedA Study Of Society And The Social Lives Of Each Individual1698 Words   |  7 Pagesis the study of society and the social lives of each individual, group or society. Sociology uses patterns of social interactions, social culture and relationships to understand individual and group behaviours. 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The Need for Better Mental Health Care Free Essays

Introduction Many individuals who woke up this morning wished that they should have never done so at all. There are those who are about to go to bed praying that they will not have any more tomorrows to face. While some who are at work, sitting through their classes at school, or fixing their children’s lunches are wondering what have become of their lives and what more potential does the bleak future offer. We will write a custom essay sample on The Need for Better Mental Health Care or any similar topic only for you Order Now In fact, there are those whose family and friends are mourning already, never quite understanding why an apparently healthy human being would end his own life. One common thread unites all these people and events: mental depression. This paper looks at the need for more mental health care services in order to better help people suffering from this condition and thus provide hope for them and for their families. Gravity of Mental Illness Few individuals realize the gravity of a mental illness such as depression in another human’s life. For some, the state of being depressed is a choice, and a person can easily â€Å"snap out of it† if only they would think positively and cut all the drama. Mental illnesses just like depression, is a medical condition, an actual disease of the mind that is not easily fixed with mere will power. People sick with flu or colds are not asked to cure themselves, hence, why should depressed individuals bear their sufferings alone and without any care? It is a relief, nonetheless, that depression is not anymore new. Millions of individuals have it and millions are also seeking the necessary treatment and medication to get on with their lives. However, recognizing and acknowledging the problem, as opposed to ignoring it, is the first step towards recovery. From the early philosophers, scholars and scientists’ perspectives, depression is a mystery caused by unknown powers in the universe. Based from early accounts, depressed or melancholic people demonstrate bizarre behavior, in which nobody could pinpoint the reason behind. Symptoms range from extreme sadness and lack of zeal in life to drastic mood changes. With the gradual development of modern scientific processes and correspondence among experts, specialists were able to define depression, identified its symptoms, and tried to discover its causes and remedies. Mental Health Facilities Traditional psychiatric hospitals and private psychiatrists and psychologists have been unable to meet the growing need for mental health services. The trend has been to develop local mental health clinics that offer the services of psychiatrists, psychologists, social workers, psychiatric nurses, family therapists and others. Emergency help is rendered to persons with acute mental disorders as well as to persons with chronic emotional problems. Short-term counselling and psychotherapy are usually provided. Programs are planned to deal with problems involving school, family, marriage partners, drug and alcohol abuse, and adolescence. Night clinics and suicide prevention centers are often established if a need exists. A person in need of immediate assistance is frequently helped by phone â€Å"hotline† services, manned by counselors and others, such as trained volunteers. Many non-traditional facilities have been established to meet the needs of local area. An example of such a facility is a psychiatric day care center which was developed in a sparsely populated rural area in Michigan. Lacking funds to support a traditional psychiatric day care center, a psychiatric nursing consultant sought lay volunteers and used facilities in a community church to set up a program. This program was designed to maintain and support persons referred by the local hospital psychiatric service and the community mental health center outpatient service. The nurse spent two hours one day a week as a group therapist. She also acted as a consultant to the volunteers. The program successfully met its objectives. It has grown from one group and one volunteer to three groups and thirty volunteers. Person-Centered Therapy Person-centered therapy is differentiated from other forms of therapy because of its â€Å"focus on the importance of the therapeutic relationship for effective therapy† (Josefowitz Myran 2005). The person-centered approach was founded by acclaimed American counselor and psychotherapist, Carl Rogers (Kirschenbaum 2004). Early during his career, Rogers witnessed how stubborn a client could become and all together reject therapy even if it is for his betterment. He then saw that patients could resist â€Å"even the most skilful therapist intervention† if such intervention is against his wish or purpose. Rogers realized the loopholes in the popular practices of his times for failing to incite effective client participation. He pondered on a new approach based on his understanding that â€Å"it is the client who knows what hurts, what directions to go, what problems are crucial, what experiences have been deeply buried.† Rogers was the first to employ the â€Å"non-directive† approach. It was a unique method where the counselor does not question, interpret, advice, suggest or offer any directive remarks on the patient, he only listens. The therapist carefully reflect the patient’s thoughts back to him, with the idea of helping him realize his issues and then decide on his own the direction of his self-actualization. It was this non-directive method that applied the initiative that persons going into psychotherapies are not helpless individuals at the mere mercy of their psychotherapists’ designs. Clients can wilfully determine how their treatment should go because they are â€Å"responsible clients† who knows what aspects of their lives and personality need to be treated. His method has such respect for its patients that it assumes the key to a person’s self-actualization lies on the person and not on external influences (therapists or counselors). One of Roger’s important ideas that still have its impact today and is crucial to the personal approach is that a â€Å"counselor’s attitude is as important as his techniques† (Kirschenbaum 2004) Depression as a Mental Health Issue Depression is one of the most prevalent mental health medical cases in the United States today with about 18 million Americans or 9.5 percent of the population affected. The problem of depression is not to be taken lightly, nor set aside as sheer caprice of a problematic person. Medical institutions including the United State’s National Institute of Mental Health declared it as a serious â€Å"real illness,† not just because of its prevalence, but also because of its effect on the lives of the afflicted individuals. Monetary expenses is a give fact when seeking treatment for depression, yet the heavier costs are those that concerns the pains of the individuals, the drudgery they have to face everyday, and the corresponding effect of the situation to their friends and loved ones. Depression has already been observed since the ancient times, even during the prehistoric times. Real efforts to comprehend depression were only apparently undertaken during the time of the Hellenistic Greeks. Later part of history revealed that the growth of psychiatric or psychological science was hampered due to society’s closed mindedness and lack of concern for the mentally ill. Nevertheless, with the sporadic studies now and then, it was discovered that depression was once called â€Å"melancholia† and scientists made quite commendable documentation of the symptoms they observed among melancholic persons (Hollon, 2002). The causes of depression are often summarized into the three classifications of neurobiology, genetics and environment. Neurobiological factors pertain to the abnormalities in neurotransmitters and hormones that affect mood, manner of handling stress, and perspective of traumatic situations. Genetics, as the name implies, refers to the inheritance of potential depression-causing gene traits within the family. There is no solid proof of the existence of this gene so far, although there are relevant studies made to suggest that genetics may indeed play a role. Besides the number of cases of within-family depression speaks for itself. The last factor, triggers environmental depression brought about by emotionally taxing events that are not easily forgotten or set aside, so that it comes to haunt the person and affect his normal life. Depression may also be learned when the thought of powerlessness is so internalised. The person feels depressed with that thought that whatever actions will not merit any change or improvement. Conclusion Health Plans generally fall into three categories based on how they are organized to deliver/pay for care. HMOs (Health Maintenance Organizations) deliver services through provider networks and may use a member’s primary care provider as a ‘gatekeeper’ to more specialized services. PPOs (Preferred Provider Organizations) generally allow access to any provider, with some cost savings to a member for using providers in the network. Indemnity plans are traditional insurance products with defined cash payments, and no network limitations. At present, prevalent types of Health Plans are HMOs and PPOs   (Health Plan). Effective policy and decision-making cannot be made in a vacuum, and is committed to providing the most comprehensive data possible. Taking that into consideration, public Health Plan performance must be well studied and its data analyzed. The HMO as well as other health care delivery systems must unite in order to address this issue since they are all important and adequate means of health care for many consumers with mental health problems. REFERENCES Beck. A. (1967). Depression. Pennsylvania: University of Pennsylvania Grnblatt, E. (2006, November 3). Depression; New depression research has been reported   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   by scientists at Ludwig Boltzmann Institute. Genomics Genetics Weekly.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved Feb. 8, 2007   http://proquest.umi.com/ pqdweb?did=1151092561Fmt=3clientId=11123RQT=309VName=PQD Hollon, D.S., Thase, M.E. Markowitz, J.C. (2002, November). Treatment and Prevention of Depression. Psychological Science, 3,   39. Retrieved Feb. 8, 2007   Ã‚  Ã‚  at: http://proquest.umi.com/pqdweb?did=233500451sid=5Fmt=2cli entId=11123RQT=309VName=PQD How to cite The Need for Better Mental Health Care, Essay examples

Googles Issues Of Russian Advertisements †MyAssignmenthelp.com

Question: Discuss about the Google's Issues Of Russian Advertisements. Answer: Introduction In the beginning of October, Google Inc. released its sustainability report of 2016 and it described the year as a landmark year. Google has always been trying to progress on objectives to meet the environmental issues. Google does an excellent job in providing high-speed data solutions to the users and Google uses many cloud platforms that users can utilise technologies. In this regard, each of the organisations has its own responsibility in corporate culture and work. Google as technology giant in technology cannot overlook its approach in mitigating risks in technology. In this report, the case of Google's issues of Russian advertisements on Google will be described. At first, Google was not frank in speaking about Russian ads on Google in a sustainability report. Google was silent on the issue of Russian ads and the process of addressing the solution. This case is related to the business ethics of Google as Google is treated as one of the transparent organisations in the world. Google's sustainable report must have focused about Russian ads issue that was predominant in most of 2016 during Russian election. Google is in an ethical dilemma when other media houses revealed that Russian-bought advertisements were mainly placed on YouTube, Gmail and other Google-based platforms. Businesses must be ethical and it must follow corporate citizenship. Holistic concept of ethical practices of corporate culture follows as for how the company ensures process and policies. In case of Google, most of the stakeholders are not aware of the semantics that Google is using. Google packages its corporate responsibility as sustainability and it proposes corporate citizenship. Users of Google want to know that Google should be more transparent in corporate governance performance and company's social responsibility practices. In the computerisation of digital advertising, technologies are the main responsible for running ads. Technologies and the experts decide in appearing of the ads in web pages. Google has been performing in this field and it is called programmatic advertising. It is billion dollar industry as the internet is one of the vast media that can attract people. Google has its responsibility to maintain corporate ethics in running the ads. Now the fundamental shifting has been noticed in reaching the users. Google decides where the ads will be running and data of audiences decide the factors. However, with great power, there comes great responsibility. Google does not use infrastructure of digital advertising and Google is not managing the inventory that comes enough in making the data available. In case of Russian ads, when people clicked on the advertisement link, it automatically installed on the system of the users. Google tried to remove the ads, however, for a couple of days, it was not possible for them. Google, however, launched an investigation of the Russian ads. It was clear that one Russian firm took the responsibility to influence the people during Russian election. Google could not disseminate misinformation easily when it invaded users systems. Case description Google identified in ad buys by Russian accounts which had used in Google advertisements and YouTube video to spread misinformation about Russian election. These accounts had also been used for sowing the discord in politics of America. Google provides advertisements services and it is billion dollars industry in digital marketing section. Google has been using modern technologies in identifying the accounts which have been posted for the advertisements (Byers 2017). However, some of the Russia based accounts posted misinformation in YouTube and Google advertisements and in DoubleClick platforms in order to push divisive campaigns on various issues like gun rights and race immigration in America. However, Google could not identify the Google accounts which had done the wrong deeds. In the later time, Google team has identified that most of the accounts are related to the Internet Research Agency and it is based on Kremlin-link Troll Farm. Troll Farm is associated with buying ads for social media, Facebook and Twitter. However, in the previous time, Google has averred that it could not find any links of misrepresentation in advertisements and they were unable to find any links (Csrhub.com 2017). However, Google also said that they are not sure about linking with IRA and these accounts can extend beyond the Twitter and Facebook. In case of Facebook, these advertisements reached 10 million people. It has been clear that most of the advertisements reached a maximum number of people. In case of Google, it tries to make transparent in works of business. Google has two separate policies in order to deal with the account creating and for the one who can buy advertisements. Therefore, it gets harder for Google to police accounts that created for advertisements or YouTube campaigns, maybe, these accounts are not paying money to advertise. Google has been facing these issues as people are making free accounts for Gmail activities, however, people are using those accounts to promote their business using those free accounts (Kaye 2017). Moreover, Google spokesperson Mrs Faville rightly opined that Google has policies and limit in political campaigning and religion campaigning on Google page. Like other social networking sites, Google's parent organisation Alphabet had to agree to publicly testify the hearing in front o f House Intelligence Committee and Senate. Facebook identified approximately 470 accounts that shared misinformation of Russian election and religious fervour of American; they demanded that most of the accounts used Gmail to log in to Facebook (Theguardian.com 2017). Google is the one who is to blame by the media as it is the largest online advertisement seller in the world. Google must have a team who can scrutinise the content of the advertisement before it rolls out in public. Google must have the corporate responsibility as it is related to cybersecurity and ethics. Google has more than 40% revenue in digital marketing only in the USA and this is related to YouTube videos and Google advertisements. Google should have tracked the misuse of the platforms and Business ethics should have followed (The Verge 2017). Google demands that it has transparent work culture and it follows corporate responsibility strictly, however, the biased advertisements of politics and religion based ads spread without Google notice. Google investigated the matter and it emphasised especially on the advertisements which cost less than $100,000 (Wang 2017). Google is not sure that all the advertisements came from Troll Farms or it came from a different origin. Some of the media strictly criticised Google and referred that Google does not do scrutiny of the accounts. Facebook published more than 3000 Russian ads publicly and these ads are done by Russian government-affiliated Troll Farm. The incident of Russian ads makes one thing clear that Russian online platform can influence many of the American technology in misleading the online services and platforms. Stakeholders of the Google Inc. are various as they are mainly group based and they share the interest. Google takes corporate responsibilities for the stakeholders. Stakeholders of the Google are users, employees, investors, governments, communities and advertisers and other consumers (Washingtonpost.com 2017). Google is technological giant and it reaches almost all counties in the world. Google's top priority stakeholders are employees as they run the originations. Google takes various measures in order to improve the condition of the employees. Second most important stakeholder of Google is an advertiser. Advertisers are the main sources of Google to generate revenue of the organisation. These stakeholders are mostly interested in having effective services from Google. In this case, Google provides advantages to the advertisers and advertisers are taking this benefit and spreading cybercrime. Business ethics of Google is being violated as corporate responsibility towards the socie ty may not be followed by Google. Google's code of conduct' says don't be evil' and Google's main aim is to provide unbiased access to information to the users. Following the law and regulation in respective countries is important and Google sets high practical and inspirational reasons to be loyal to the users. Analysis of ethical issues In business ethics, there are two types of ethics that are followed in business decision-making concept. In descriptive ethics, it attempts to explain moral systems of societies and groups and it uncovers mainly the moral beliefs of individuals. Descriptive ethics is related to the values, ethical ideas, wrong and right behaviours or actions and moral systems (Crane and Matten 2016). In normative ethics, it is related to main actions that are wrong or right. In this case, Google collects huge amounts of data on the users who use the search engine. Google stores the records of users' search history in order to develop the corporate efficiency. Google keeps the records of the users for more than nine months and then they get deleted. Google became awestruck when it came to know that social networking services and online paid platforms were deeply manipulated by the Russian government. Google asks its employees to follow the code of conducts and Google has its ethics and compliance help line. Google also asks the employees not to violate the laws and regulations. In an organisation, corporate ethics are related to the integrity of employees andmanagement must be honest to deal with the situation. Themanagement has to stand on what is right. Moreover, as opined by Trevino and Nelson (2016),management or board of directors must show respect to employees and stakeholders with fairness and dignity. Ethics is also associated with the employees' accountable for actions and commitments towards the organisation (Fifka 2013). In addition, organisations are treated as responsible citizens and it should follow the rules and laws in each country where it operates. In case of Google, it also follows the rules and regulations; however, it does not keep track of the accounts of the users. The Troll Farm of the Russia used the trench of Googles regulation and misled the people. Organisations try to promote associate awareness and commit to conducting the business in highest ethical standards. Google also follows the compliance policy and adheres to the code of ethics in pertinent regulations and business. Some of the organisations do ethics training for themanagement in order to understand the ethical needs and it is to ensure that organisations should do business ethically. As stated by Bowie (2017), Google prohibits retaliation for any employees who can participate in possible violation and investigation process. Google follows the ethics in serving the users and it provides high standards services to the users. Google has ethics in integrity and users trust the name of Google. Google trusts the users and it strives to earn more trust with communicating with the users. Google also tries to provide services that are useful to the users and Google has various types of users (Leipziger 2017). However, Google should have systems to track the users' activities in order to identify them. Most importantly, Google remembers that they ask for users' information, however, preserving someone's data is related to the privacy policy. Google does not share the data with any third party users and unauthorised access is strictly prohibited. Google follows freedom of expression and it tries to advance in the privacy policy and free of expression. It tries to implement it in the world as it tries to develop it in around the world. Moreover, Google has been facing issues in cybersecurity as responsiveness is needed and strict scrutiny can solve the issue (Ferrel and Fraedirch 2015). User's content and advertisements must come under the vigilance of Google team. In case of Google's incident of Russian ads that reached millions of people. Russian advertiser who bought these ads was connected to the Kremlin. The impact of the significant breach of the regulations posed by Google was on mainly Google itself as from the perspectives of worldwide media; Google is now ethical breached organisation. People now believe that Google's vigilance can be breached easily (Blowfield and Murray 2014). This incident imposed the negative impact on Google as the sustainable policy of Google now is in question and efficiency of Google's team is at stake as Google took a few months to identify the accounts (Weiss 2014). Google took help of Facebook in order to identify the accounts and its link up with Russian agency. Another stakeholder of this incident who has been facing negative impact was American political party for whom these ads were running. Russian Troll Farm proved that Google can be fooled and it was a moral win for them to run the ad campaign withou t notice of the Google. As stated by Hoffman et al. (2014), businesses command huge resources and it can impact on society. Each business has a social responsibility and Google has been following this since long. However, there are grey areas in the business and in this case; management has to provide the best judgement. Incorporate security, the organisation itself does not share any information of the clients. Managers of the business should not make promises to the shareholders in many cases. The primacy of consequentialist ground, as opined by Hartman et al. (2014), firms should be managed in the interest of shareholders, not in the interest of managers' themselves. As stated in the stakeholders' theory, managers should not run the business only on the benefits of shareholders; managers need to make balance in the interests of all stakeholders. Recommendations Business transformation programmes Google is a large organisation and even if it wants to make some organisational changes initiatives, it would not be easy. The company has been following the same Codes of Practices for long and Google can warp ethical climate by putting stress on change the top. Leaders in the Google need to understand the stakeholders' interests and it would be lucrative for them to have business transformation programme. Leaders may have a conflict of interests and some leaders may counter values. In ethical dilemma and breach of ethics that come from stakeholders, Google needs to take strong standpoint and transformation or alteration of policies would be beneficial for them. In order to be the sustainable organisation, Google needs to identify the benefits. The investment, philanthropy and the corporate social responsibility; each part of the business must be highlighted. Google should highlight those issues and business transformation will be successful through these. Engage the stakeholders Google has the corporate responsibility as Google thinks itself as one of the leaders in corporate citizenship. In this regard, stakeholders' engagement is important. In stakeholders' theory, it is mentioned that while making the policies of the organisation, each of the stakeholders' interests should be checked. Stakeholders' may come from different cultures and ethical issues can be profoundly difficult. Stakeholders' engagement makes the communication easy and it can provide benefits to the organisation and also to stakeholders. Russian Troll Farm's ethical breach to Google could be avoided if the stakeholders' engagement was there with the viable plan. Business ethics is basically normative and vast choices of decisions need to take in making an ultimate decision. Google needs to be more transparent in publishing a report to the stakeholders as entire business process and sustainability are prescribed in this report. Google should let the stakeholders know about their expectation s. Establish systems and process Google knows where it stands in the market and it knows what really matters to them. In this scenario, as Google is in the technological field, it needs to improve systems and process. Google's account making system should be more secure. Using Google's accounts, users can easily post advertisements and Google cannot identify the accounts. Google needs to ban the accounts as well as the misrepresented advertisements also. Systems and process of technology and organisation running procedure should be renewed. More transparent and ethical work can be progressed through refurbishing of the systems. Collaboration must be facilitated with an implementation of new initiatives. Conclusion It has been observed that Google did not breach any regulations; however, some weak policies of Google made it easier for Russian Troll Farm to post the advertisement on Russian politics. Google's account making policy should be revised. Google avoided this issue when it published it sustainable report at the end of 2016, however, they should have published this issue and made everything transparent. People should know the actual issue what had happened. Google mainly follow principles of serving the users, respect the stakeholders, preserve confidentiality, protect Google's assets and obey the law and regulations. The Government can also use Google information in order to investigate any case. Moreover, Google makes the free million of books online and many publishers made a lawsuit against Google in digitalising any information. In this way, Google tries to make happy the stakeholders in recent view of corporate responsibility. In this case, Google found out that Russian agents pur chased ads on from wide ranges of a network during 2016 presidential election. The theoretical perspectives of the business ethics are related to the normative ethics and it is regulated as the academic discipline. In business ethics, there are varieties of disciplines that are related to corporate ethics, philosophy, economics, psychology and public policy. In normative ethics, the management of business makes some assumptions in an economic framework. The management makes assumptions that buyers and sellers of any services can mutually determine decisions. In case of Google, allocation of a team with the resources must be done perfectly that should not have any debate that can be misguided. Google is for-profit organisation and it has mainly philanthropic approach in funding new companies and it makes a bond with novel technologies with investors. Moreover, Google Google's lobby Congress makes legislation in favour of the social issues. Google's corporate sustainability cannot be broken in such manner; however, it should make some policies to battle with the risks. Corporate responsibility is s high risk and Google knows that their Code of Conduct may not solve the ethical issues that might come up. In this respect, Google has to tell all the employees being alert in every choice they make. Organisations itself is a moral individual and it describes the moral agency to describe decision-making structure. It is related to the cause-events to happen and the organisation can act intentionally. In order to stop such inconvenience in future, Google needs to modify the Code of Conducts along with the policy. Google's accounts are free; however, it can apply more security inte rface within this. Google can join in any trade association with integrating corporate culture. References Byers, D. 2017.Google has found Russian ads related to 2016 election. CNNMoney. Available at: https://money.cnn.com/2017/10/09/media/google-russia-ads/index.html [Accessed on 14 Oct. 2017]. CSRHub - Sustainability and Corporate Social Responsiblity (CSR) ratings on over 17,580 of the worlds largest public and private companies.CSR information for Google, Inc.. Available at: https://www.csrhub.com/CSR_and_sustainability_information/Google-Inc [Accessed on 14 Oct. 2017]. Kaye, L. 2017.Google Posts Sustainability Update, Yet Lacks Frankness on Russia Ads. Triple Pundit: People, Planet, Profit. Available at: https://www.triplepundit.com/2017/10/google-posts-sustainability-update-yet-lacks-frankness-russia-ads/ [Accessed on 14 Oct. 2017]. Sweney, M. and Hern, A. 2017.Google ad controversy: what the row is all about. The Guardian. Available at: https://www.theguardian.com/technology/2017/mar/17/youtube-and-google-search-for-answers [Accessed on 14 Oct. 2017]. The Verge. 2017.Google has reportedly found Russia-linked ads on YouTube, Gmail, and search. Available at: https://www.theverge.com/2017/10/9/16446970/google-russia-ads-youtube-gmail [Accessed on 14 Oct. 2017]. 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Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. London: Oxford University Press. Ferrell, O.C. and Fraedrich, J., 2015.Business ethics: Ethical decision making cases. London: Nelson Education. Fifka, M.S., 2013. Corporate responsibility reporting and its determinants in comparative perspectivea review of the empirical literature and a meta?analysis.Business strategy and the environment,22(1), pp.1-35. Hartman, L.P., DesJardins, J.R. and MacDonald, C., 2014.Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill. Hoffman, W.M., Frederick, R.E. and Schwartz, M.S. eds., 2014.Business ethics: Readings and cases in corporate morality. New Jersey: John Wiley Sons. Leipziger, D., 2017.The corporate responsibility code book. London: Routledge. Lin, H.C., Lin, H.C., Wang, C.S., Wang, C.S., Wu, R.S. and Wu, R.S., 2017. 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